Sustainability Award Verso Jury

Perttu Pesä

Perttu started his work in the event sector at the end of last century. He produced music festivals, TV-productions and theatre plays, and was also the festival director of Scandinavia’s largest comedy festival. In 2009−2012 he was the Deputy Mayor of Tampere and in charge of economic development, sports and culture.

In 2012 the city decided to open Tampere Major Event Office and Perttu went from politics to life as a civil servant as the director of the new department. Today Perttu is the director of major events at the city of Tampere, still developing event business.

Anne Puolanne

As a professional in the audiovisual field, Anne Puolanne’s core competencies include productions and sustainability. She works as a project manager in the Strategy on Sustainability of the trade association Audiovisual Producers Finland APFI, which heads the development of a more sustainable work environment in Finland. Aimed at the audiovisual field, the first phase of the strategy focuses on ecological sustainability of productions.

Puolanne is a founding member of NEMA (Nordic Eco Media Alliance), whose goal is to promote sustainability in the audiovisual field in the Nordic countries. From time to time, she also participates in shoots, having worked as a television freelancer for almost 12 years, mainly as a content creator.

Irene Tommiska-Jarva

Irene Tommiska-Jarva works as the compliance officer at Yle – the Finnish Broadcasting Company. Together with production companies, she is developing a responsibility model for the creative field. The model will standardise the way in which Finnish production companies promote all aspects of responsibility.

The new albert carbon calculator brings more energy to the sustainability thinking in audiovisual productions in the year 2022. At Yle, the cornerstone of responsibility naturally has to do with content. In addition to paying attention to what we do, we assess the way we do from a responsibility viewpoint.

”Responsibility grows by experimenting.”

Marko Röhr